NEW! This classic bestseller was completely revised and updated in March, 2010 with all-new information on social media marketing, search engine optimization (SEO) and more! Seize the power of the Internet to counsel and educate clients, and grow and market your practice. Features:
- Introduction to the Internet and websites, including simple explanation of key concepts and a glossary of terms
- How to incorporate the Internet into your work with clients and how to counsel successfully online
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Low-cost marketing opportunities like local search and email
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NEW! All things social marketing--using Facebook, Twitter and blogging to market and grow your brand and business!
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NEW! the latest on search engine optimization and how to make sure your site appears in search results!
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NEW! loads of practical advice from RDs who are successfully using the web for their businesses!
- Step-by-step process to create your website: developing your objective, key features, content, design, navigation and more
- Case study of a dietitian building and marketing her website
"This was the best--most informative and trust-worthy--continuing ed course I've ever taken in many years of doing these to maintain my RD. Thank you." Molly Siple, MS, RD, Author--Eating for Recovery, Los Angeles, CA
"It was easy to understand and actually the first information I have read on website building that was really interesting and applicable to my needs. To be honest, it was the first time I really enjoyed answering the questions at the end of a course." Clara Iuliano, RD, LDN, Mohrsville, PA
"Excellent! I couldn't put this book down. My website-building knowledge has soared. Now I am ready to build my website." Gloria A. Petoskey, MS, RD, Detroit, MI.
"It was the best program I have done. It helped me create my website! Thanks for a really relevant, informative, up-to-date course!" Kristin Eising, RD, LD, Owner--Pomelo Wellness, Rochester, MN
"This program was fascinating. I have worked with two dietetic associations to design their webpages, but did not have the information on how to do it for myself on a more limited budget. The usability, marketing and promotional details are wonderful. After working through this book, I would have my own website ready to go." Elizabeth Hoelscher, MPH, RD, CHES, Oak Park Heights, MN
"It was easy to follow and it gave examples of helpful websites to visit. Also, it is a short play book with excellent research-based knowledge on website-building. Thank you SO much--will use again in the future!" A.D., MS, RD, Cincinnati, OH
20 CPEUs 224 pages. Includes CPE evaluation/Reporting Form: you will submit it online and receive your CPE Certificate immediately. See suggested learning codes below.
Options: Add'l CPE eval/Reporting Form avail--order below.
Product Code: WEB-1
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