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Brand New! This book was an instant bestseller when it debuted in 2011. If you're looking for unique ways--grounded in research--to promote behavior change with your clients, this is a must-read! Fill your counseling and communications toolbox with new strategies that work. Perfect for anyone working in diabetes education, private practice, WIC, weight loss, wellness or corporate health. Features:
• Myths about change (which have you fallen prey to?) plus new research on behavior change that may surprise you
• Proven behavior change strategies like Shrinking the Change, Scripting the Critical Moves, Tweaking the Environment, and SEE-FEEL-CHANGE
• Loads of nutrition-related case studies, practical anecdotes and the authors' personal experiences, all of which bring this book alive and make it a very enjoyable read!
26 CPEUs 290 pages. Includes CPE evaluation/Reporting Form: you will submit it online and receive your CPE certificate immediately. See below for suggested learning needs codes.
"It is a constant struggle to find ways to motivate clients, as the number one phrase I hear, daily, is, 'I know what I'm supposed to do, I just don't do it.' I appreciate the content of this book to get over this hurdle." M.B., RD, Columbus, OH.
"The book was a good blend of story, clinical and practical applications. I especially appreciated the way the authors painted the picture with real life studies." K.C., RD, West Bloomfield, MI.
Options: Add'l CPE eval/Reporting Form avail--order below.
Product Code: SWITCH-1
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